Dissatisfied customers? bad for business!

Once upon a time, Sandra stepped into a super market to purchase six items, she found just one item on her list and was quite upset that the so called ‘one stop shop’ didn’t have the particular items she needed. On her way out, Jason (one of the store’s representatives) offered to assist her with the shopping basket which she angrily declined. Jason apologized, and politely asked if he could assist in any other way.
Let’s fast forward to the outcome of this interaction, Jason convinced her to buy alternatives, assured her that the items she didn’t find will be available on a specific date., informed her that the store was running sales on a particular date and walked her to her car with her purchase. Sandra was visited by four friends a week later which ended on a shopping spree. I bet you already know the store they visited.
Good customer service is not important to stores alone but every business.  Good products attract customers but excellent customer service retains them. It’s good when customers say the quality of your products/services are excellent, it’s better when they say your customer service is equally top notch!
A quick reminder of customer service skills- patience, attentiveness, positive disposition, knowledge of products, excellent communication skills. Your customer may be having a bad day, cut him/her some slack, listen, proffer solutions, always direct them to the positive side of a situation, be sure of what you are selling and market them in the clearest and simplest terms possible.  Finally, never forget that you need these customers more than they need you!