The packaging sorcery

Olumide finally found the perfect gift set for his soon to be born nephew, it wasn’t just about the items though they were unusually beautiful but the customized box and handwritten note in his words did it for him.  He slept off while imagining his sister unboxing the items and reading the note. First thing Tuesday morning, he placed the order for the gift set with so much excitement.

Packaging distinguishes your products from your competitors’ and easily clarifies what makes you a better choice in the face of consumers. It can be your magic wand to attracting customers as it improves customer’s loyalty and trust, improves product recognition, supports marketing efforts, boosts your confidence to charge what your products are actually worth and helps you connect emotionally with customers as they are not only buying the product but the feeling of being associated with something well put together.

The challenge with packaging especially as it relates to cottage practitioners is how to afford unique packaging. Well breathe, you don’t necessarily need to break the bank for this. Brown paper worth 100 Naira can add spice to your packaging game! Check out our DIY packaging tutorials on Social Media and we hope you are part of our social media community. It’s a gold mine. We love to read your comments and respond to them, please drop them here.