Do you know that your brand is the way your customer perceives you?

Branding is every effort made by an entrepreneur to differentiate or distinguish his product from competitors’ and clarifying what makes him a better choice in the face of consumers. Your brand as an entrepreneur is what defines your business, it allows customers to know what to expect from you and identify your product easily amidst competitors. It is therefore essential to know that branding is very important for all businesses regardless of their sizes because, the role of branding in every business cannot be ruled out.
Some of the important roles branding plays in your business include:

1. It creates customer loyalty and trust
2. It improves product recognition
3. It supports marketing efforts
4. It provides motivation to staff
5. It generates referrals as it becomes stronger
6. It helps to connect emotionally with customers

It is also essential to note that ‘brand’ is not the same as ‘logo’, although many people think they mean the same thing.  Logo is just one part of a brand, a symbol that represents a deeper emotional tie is what is referred to as a brand.
Your logo, packaging, color, typography, messaging,  website, social media, mode of answering phone and many others including customer service, all put together make up your brand. Brand is an experience that separates your product or service in a market where quality is often comparable or the same.