Thinking of starting a cottage business in Nigeria, here are some things you should know.

There are deferring opinions about business success in Nigeria, while some believe it is one of the easiest countries to establish a business and be successful with it, others believe it is seemingly impossible to start a business and be successful in it because of the various challenges encountered. Some of these challenges include insufficient availability of basic amenities and friendly economic policies such as uninterrupted power supply, good road networks, friendly tax system.
In spite of these challenges, you can still achieve success with that business you are about to start-up at home, all you need is to take note of the following before and in your business operations.

1. Conduct a thorough research on your proposed business to ascertain the need and demand for your product or service as the case may be.
2. The next step is to define your target market, ensure your target market is precise and not too large at inception for the sake of realism.
3. Having conducted a proper survey, if it turns out that there is a high need or demand for your product within your target market, then, it is quite safe to start your business.
4. If the nature of your business is power dependent, be sure that you have longer hours of power supply in your home.
5. Use as many social media platforms as possible to create awareness for your business.
6. Ensure you introduce creativity and innovation into your brand to make it stand out from existing ones in the market.
7. Fix prices of your products reasonably such that it is not too expensive for consumers to purchase, neither is it too low to cover your production cost plus profit.
8. As your business grows overtime, put up promos & discounts to attract more customers.
9. Be sure to keep up-to-date financial records and other records concerning your customers demand.
10. Always have it in mind that customer satisfaction is paramount. Get feed backs from your customers and improve where need be.